BeautifyAI
BeautifyAI is an AI-powered beauty app that offers personalized makeup recommendations, AR try-on experiences, and a vibrant social community. By leveraging AI & AR technologies, it helps users discover and apply customized makeup looks, engage with beauty trends, and seamlessly connect with products—bridging technology, cosmetics, and social interaction in one platform.
Jan 2023 - Apr 2023
Group Project
Skills:
User Experience (UX) Design, Interaction (UI) Design, User Research, User Interview, Market Research, Competitor Analysis, Commercialization, Business Strategy, AI Design, AR Design, Community Engagement
Tools:
Figma, Sketch, Miro, Jira, Google Analytics
Market overview
Due to the Lack of Personalized, Scene-oriented, Diversified, Socialized Makeup Plans, We Figure out a Social Community Centered on AI-generated Makeup
Customer Portrait
Age
18-35
Basic Features
Customer Attitudes & Preferences
Show diversity, openness, respect and inclusiveness
1-2 Tier Cities
70%
Female
High Spending
GenZ
Beauty
Lover
30%
Male
Pursue unique and custom-made makeups
Apply makeups in rich scenarios and styles
Keep up with the latest trends on social media
Enjoy creativity and details of makeup
Embrace the wisdom of digital technologies
Customer Portrait
Problems on Makeup Recommendation
Problems on Makeup Interaction
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Accurately match individual features
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Precisely focus on subdivided scenes
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Give full play to creativity
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Tutorials can help consumers recreate makeup perfectly
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UGC beauty sharing community for emotional connection
Insights
Personalized
Scene-oriented
Diversified
Socialized
Convenient
Market Trend
Bespoke Beauty Market Grows Exponentially
Market size in 2030
US$ 143.6 Million
CAGR during 2022-2030
15.3%
AI&AR Leads Beauty Innovation
AI-powered personalized campaigns
Remote 1on1 AR beauty consultations
Custom-made products
Source: InsightAce Analytic、Common Thread
Big Idea
A Social Community Based on AI-generated Makeup
Mechanism
Comparison
Input your face, desired look style and product portfolio, AI generates the best look for you
AR try-on, AI guides you through your makeup
Unlock more quality product recommendations
Share your favorite makeup and meet new beauty lovers
Multiple product recommendations, link between L'oreal sub-brands
More intelligent and creative AI suggestions
Interactive space centered on consumers to expand customer lifetime value
BeautifyAI App
By Recognizing Facial Information, BeautifyAI Generates the Desired Makeup Based on Existing Cosmetics, and Achieves User Retention by Creating a Community
AI-Generated Personalized Makeup
Get facial information
Choose Makeup tags
Log your virtual cosmetic kits
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Analyzes facial features, user preferences, and trending styles to suggest the most suitable makeup looks.
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Offers Personalized & Scene-Oriented Makeup tailored to different occasions and beauty themes.
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Users can log their existing makeup products to build a virtual beauty archive.
AI generates makeups based on available tools in the user's virtual cosmetic kit.
AR Try-On & AI-Powered Tutorials
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Virtual makeup try-on lets users experiment before purchasing.
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AI provides step-by-step application guidance, improving user confidence and product engagement.
Suggests budget-friendly alternatives alongside premium product recommendations, enhancing commercial value.
Makeup Guide
Community Sharing and Fission
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A dynamic platform where users share makeup looks, tutorials, and experiences.
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Engaging features like challenges, beauty trends, and influencer collaborations
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User-Generated Content (UGC) fosters a vibrant, interactive beauty space.
Commercialization and market prospect
Platform Commercialization
Gain early income through product promotion and quality content in the initial stage
Achieve sustained profitability through various types of advertising, brand partnerships, and financial methods in the later stage
Product Promotion
Recommend L'Oréal's products based on big data and user’s features
Brand Partnerships
Attract other brands and take commissions. Further connect with brands such as apparel, shoes and bags to collect entry fees and obtain cross-border cooperation
Membership
Unlock full functionality
Subscription
Unlock specific quality content (PGC&UGC)
Advertising
Utilize app user base and daily activities to attract advertisers and place ads
User Commercialization
Generate and share the makeup image to social platforms
Arouse Interest
Promote Benefit
Increase Engagement
Sink social platform beauty lovers into BeautifyAI APP by quality content
Help quality users connect with beauty, apparel and other business resources
Future Developments
AI Skincare
Detect skin texture and condition, present it digitally AI helps to recommend skin care products under different situations and their using effects based on user analysis
3D Avatars
Generate 3D avatars based on genuine look and use it for the real-time makeup instructions. AI-generated 3D avatars can become interfaces to future open worlds, creating a virtual world with real faces and getting a completely immersive experience
